About

About the Company

Niche Design


Internationally recognised, Queenstown based, Niche Design has been creating design iconic branding for the wine industry for over 18 years. Niche has also worked closely with the full spectrum of tourism businesses, becoming the brand developer and designer of choice for entrepreneurs who want results.


Niche specialises in real world solutions for the challenges businesses face. Niche products are smart and innovative, they make life easier and most importantly, they work.


Niche Design

The aim of art is to represent not the outward appearance of things, but their inward significance.

Aristotle